DAY 3 – Training

Friday, 23 September 2016

09.30 – 15.00
Option 1: The Media Briefing Training: Unlocking New Revenue Opportunities For Publishers
Old-school business models, reliant on narrow revenue streams, are no longer enough for publishing companies with the ambition to grow. This training session will look at how successful publishers are aggregating income, developing multiple revenue lines from a range of sources to reduce reliance on advertising and subscription funded products.

The course will cover:

  • Native advertising & sponsored content
  • Memberships & Paywalls
  • Video
  • Data
  • Events
  • Off-platform publishing

09.30 – 15.00
Option 2: The Media Briefing Training: Monetising Off-Platform Audiences
Off-platform publishing, from Facebook Instant articles to Snapchat’s Discover, definitely delivers reach, but can it ever deliver revenue? This training session will take a detailed look at the pros and cons of embracing the top social publishing platforms, what they look like, how they work, and what expectations – if any – publishers can realistically have for revenue generation.

  • The course will cover:
  • Facebook Instant articles
  • Google Amp
  • Apple News
  • Snapchat Discover
  • Instagram & Pinterest
  • Video: from YouTube to Facebook Live

09.30 – 17.00
Option 3: The Media Briefing Tour

Further details TBC

 DAY 3 – Media Tour

Friday, 23rd September 

(Option 3) The Media Briefing Tour

 09.30 – 11.00

Telegraph Media Group

11.30 – 13.00

Google with Benedicte Autret, Strategic Relationships – News & Publishers – UK & Benelux, Google

13.00 – 14.30 – Lunch

15.00 – 16.30

Wayra hosted by David Clayton, Founder, True & North
(Including tour of new Wayra premises and presentations by start-ups Trint, Codec and Kidrated)