SVP International – Ziff Davis
09.40 – 10.20: (Panel) Diversifying Revenue Streams While Maintaining Your Brand Identity
Beyond advertising and subscriptions, many publishers are looking to broader commercial opportunities to increase their revenue and manage their risks. However, at what point does your brand become your go-to-market strategy far removed from core identity and values?
- Moving away from ad supported models to spread risk across verticals
- Modernising product offering to bring new clients into the mix
- Creating opportunities for fee p/service and affiliate revenue
- Rebuilding value around content as an industry
- New revenue opportunities for publishers: E-commerce, television, video, print, M&A