2016 AGENDA 2017-03-22T16:31:39+00:00



Wednesday, 21 September 2016

07.30 – 09.00
Registration & Welcome Breakfast

09.00 – 09.05
TheMediaBriefing Welcome
Neil Thackray, Chief Executive Officer, TheMediaBriefing

09.05 – 09.15
Chair’s Opening Remarks
Tanya Cordrey, Non-Executive Director, Schibsted Media Group


09.15 – 09.35
Keynote Address: Noel Penzer, Chief Executive Officer, Time Out

09.35 – 10.15
Panel: Diversifying Revenue Streams While Maintaining Your Brand Identity
Beyond advertising and subscriptions, many publishers are looking to broader commercial opportunities to increase their revenue and manage their risks. However, at what point does your brand become your go-to-market strategy far removed from core identity and values?

  • Moving away from ad supported models to spread risk across verticals
  • Modernising product offering to bring new clients into the mix
  • Creating opportunities for fee p/service and affiliate revenue
  • Rebuilding value around content as an industry
  • New revenue opportunities for publishers: E-commerce, television, video, print, M&A


Kit Gould, CEO & Managing Director, IDG UK
Geoff Inns, Senior Vice President, International, Ziff Davis
Jeff Perkins
, Consumer Commercial Director – EMEA, Reuters
Moderated by:
Benedicte Autret, Strategic Relationships – News & Publishers – UK & Benelux, Google

10.15 – 10.40
Fireside Chat: Going Global: Identifying Latent Demand & Opportunity In An Emerging Market
Join a global publisher to discuss the market indicators for global expansion – focusing on current global opportunities and identifying latent demand based on local market conditions.
Josh Rucci, General Manager & Global Head of Bloomberg Content Service, Bloomberg Media
Interviewed by: Mark Wood,
Chief Executive Officer, Zinc Media

10.40 – 11.00
Case Study: Approaching Consumer Revenue To Improve Retention & Optimise Sales

  • Using product innovation to support sales approaches
  • B2C lifecycle management and marketing automation
  • Strategy for improving your customer retention by 400%

Steven Neubauer, Managing Director & Chief Marketing Officer, NZZ AG

11.00 – 11.20
Spotlight: News UK On Increasing Circulation Revenue & Subscription Sales Across Print & Digital
Chris Duncan, Chief Customer Officer, News UK

11.20 – 11.50
Networking Break & MoMe Innovation Expo


11.50 – 12.10
The Grammar Of Digital Video: Video As Part Of Your Product Strategy
Digital video is an exciting opportunity for many publishers, but beyond creating compelling content, it needs to be replicable and commercially motivated.

  • Identifying key revenue sources and commercial opportunities
  • Socialising video within existing structures and assessing potential areas for efficiency
  • Content creation strategies which focus on client partnership
  • The market opportunities for advertising revenue in digital video and transitioning clients to this strategy

Ollie Lloyd, CEO & Founder, Great British Chefs

12.10 – 12.30
Telegraph Video: Delivering For Today Whilst Positioning For The Future
Ben Sinden, Director of Video, Telegraph Media Group

12.30 – 13.10
Panel: A Mid- To Long-Term View Digital Video
Traditional TV is still a huge part of the media landscape, both in terms of audience reach and advertising
revenue, however with the rise of digital video, publishers are increasingly taking on the role of broadcasters. In
this debate, consider how to build this projection into your overall video strategy and what the opportunity is for
publishers to engage in this space.

  • Using a combined strategy to target different demographics and grow new audiences: Format, content
    and distribution
  • New video platforms; live video and commercial proposition for digital video
  • Implementing linear applications of traditional TV resources to digital video to create efficiencies
  • Incorporating social distribution channels for video content (Snapchat, Instagram, Facebook, Twitch)

Helje Solberg, Chief Executive Officer/Editor, VGTV AS
Lewis Sherlock, Head of Enterprise Strategy, AOL
Esra Dogramaci, Digital Consultant, BBC World Service

Moderated by: Chris Sutcliffe, News Editor, TheMediaBriefing

13.10 – 14.10
Networking Lunch & MoMe Innovation Expo


14.10 – 15.40
Monetising Media Labs:
The Monetising Media Labs are our unique approach to learning, facilitating peer-to-peer knowledge sharing in these unique think-tanks.

Each lab will tackle a specific industry challenge to formulate three key takeaways as lessons from this session – these top-tips will be exhibited in the MoMe Innovation Expo for the remainder of the conference and will be published in the MoMe Journal 2016.

Promoting osmosis in best practice, the MoMe Labs will bring together executives to agree on a common strategy for driving revenue generation across the industry.

Confirmed Lab Leaders:
Distributed Content, moderated by: Nick Thomas, Practice Leader, Digital Media, Ovum, TMT intelligence
Mitigating Risk in Live Events, moderated by: Steffen Konrath, Chief Executive Officer, Liquid Newsroom
Monetising Video, moderated by: Sumant Bhatia, Managing Director, Perfecting Media
Native Advertising, moderated by: Peter Housten, Editor at Large, TheMediaBriefing
Premium Subscription Propositions, moderated by: Carolyn Morgan, Managing Director, Penmaen Media

15.40 – 16.10
Networking Break & MoMe Innovation Expo

New Models

16.10 – 16.40
Keynote: The Commercial Reality Of Virtual Reality
The industry as a whole has their eye on the opportunities of VR and 360 video, but integrating VR in a commercially successful way presents a vastly different picture – with prototypes tested and market penetration on the rise, what is the real commercial opportunity for publishers?

Jan M Moberg, Chief Executive Officer, TU Media AS

16.40 – 17.10
Spotlight: The State Of The Media Industry Report Presentation: Key Findings

Join Editor-In-Large of TheMediaBriefing, Peter Houston who will present the findings from the very first State of
the Media Industry Report.

Peter Houston, Editor-In-Large, TheMediaBriefing

17.10 – 17.20
Chair’s Closing Remarks

17.40 – 19.30
MoMe Canapes & Cocktails


Thursday, 22 September 2016

08.30 – 09.00
Delegate Registration

09.00 – 09.10
Chair’s Opening Remarks and Recap Of Day 1

Tanya Cordrey, Non-Executive Director, Schibsted Media Group

09.10 – 09.30
Keynote Address: Bucking The Trend: Mixing Digital, Print And Commerce
James Tye, Chief Executive Officer, Dennis Publishing


09.30 – 10.20
Panel: Long Live Display: Creating A Journey Around Your Clients Budget That Goes Beyond Display Advertising

  • Disrupting complacent services and assessing the real reach of your distribution to create products and services around this
  • Leveraging your subscription/social data as part of you value proposition
  • Display, content-based, native, events and marketing – creating custom publishing packages that leverage all existing verticals
  • Viewing advertising as more than just a sale and focusing your revenue generation around sustainability

Piers North, Digital Strategy Director, Trinity Mirror
Fergus Gregory
, Head of Marketing Services, Informa
Zach Leonard,
Managing Director, Digital, ESI Media
Femi Taiwo,
Publisher Client Strategist, Quantcast
Moderated by:
Carolyn Morgan, Managing Director, Penmaen Media

10.20 – 10.40
Case Study: Native & Content Marketing: Using Data To Power Storytelling

As publishers battle with monetising digital assets, the rise of content marketing and native advertising has been widely discussed. Hear how Bloomberg Media has taken its unique access to data and used that to power storytelling for clients via its custom content studio, Kinection. How does this fit into its overall commercial strategy and what have been the key learnings in getting its custom content proposition right?

Viktoria Degtar, Head of Sales EMEA, Bloomberg Media

10.40 – 11.00

Spotlight: Maximizing Ad Quality, Reducing Fraud & Understanding Human Interactions

Andy Evans, Managing Director, Sovrn Europe & Co-Founder, OnScroll

11.00 – 11.30
Networking Break & MoMe Innovation Expo


11.30 – 12.10
Panel: Linking Audience Development And Revenue: Measuring Audience Engagement In Commercial Terms
Diversifying distribution channels to grow and activate new audiences is being seen across the industry, however the link between audience growth and revenue is not necessarily guaranteed.

  • What does success look like when it comes to audience engagement?
  • Creating an audience journey within your brand to maximise your content’s impact
  • Strategies for turning users into customers: Demand and lead generation
  • New opportunities within video: programmatic TV, native and corporate sponsorship

Darren Goldsby, Chief Digital Officer, Hearst
Theo Luke
, Head of Twitter Amplify EMEA, Twitter
Jon Slade, Chief Revenue Officer, Financial Times
Moderated by: Tanya Cordrey,
Non-Executive Director, Schibsted Media Group


12.10 – 12.30
Case Study: Business Insider On Personalising The User Experience With AI & Chatbots

Whilst AI and chatbots are not necessarily new, many now see this as an opportunity to personalise the user experience and build better relationships with their audiences.

In this industry case study, Business Insider will discuss their preliminary observations about opportunities to incorporate chatbots in their existing strategy.

Julian Childs, Managing Director, UK & EMEA, Business Insider

12.30 – 13.00
Case Study: Live Video: The Rules Of Engagement

  • The content capabilities of live video formats – beyond news and watermelons
  • Custom advertising on live video – what third party publishers are saying and what the revenue alternatives are
  • Audience development for live video and the potential for subscription down the line

Steve Ford, VP of Sales, Europe, Twitch

13.00 – 14.00
Networking Lunch & MoMe Innovation Expo


14.00 – 14.50
Upping Your Game In Mobile: Smart Approaches To Increased Spending On Mobile
The industry acknowledges that the future is mobile, but knowing where to invest can be a minefield.

  • Optimising the mobile experience as more users migrate from desktop
  • Creating content that can travel across mobile platforms
  • Integrating data metrics in mobile spend to prioitise markets and demographics with a higher mobile penetration
  • Maintaining a fluid balance between desktop and mobile in line with distribution uptake

Paul Mikhailoff, Director of EMEA, Forbes Media
David McMurtrie, Head of Publishers UK – Partnerships, Google
Zack Sullivan,
Head of Group Delivery, Future plc
Moderated by: Sarah Parsonage,
Publisher, The Memo

14.50 – 15.20
Fireside Chat: Strategies For A Cross Platform Approach To Monetising Audiences
With consumption of content at an all-time high, different formats and platforms are being received by different
audiences with varying measures of success. Managing your output across these platforms and aligning your
revenue strategies accordingly can present a significant challenge for publishers.

Join Time Inc to discuss strategy for monetising audiences, smarter approaches to content and knowing your

Simon Whittaker, Group Enterprise Director, Time Inc. (UK)

15.20 – 15.40
Chair’s Closing Remarks: Recap Of Lessons Learnt And Predictions For 2017