Piers North is a leading digital executive with over 18 years’ experience working across online advertising and web product. His knowledge of the digital advertising ecosystem, including search, direct display, programmatic and native advertising is central to his role in Trinity Mirror Solutions, the commercial division of Trinity Mirror Group PLC, one of the largest multimedia publishers in the UK. In his role as Strategy Director, Piers is responsible for driving Trinity Mirror’s commercial digital strategy across the group’s digital and mobile offering. Before joining Trinity Mirror, he originally trained as a journalist before moving into commercial and most recently before Trinity, he held several senior positions at Yahoo UK. Piers is a member of the IAB Board and has spoken regularly at industry events including Advertising Week Europe, Mediatel Media Playground, IAB Engage, BrandMax, INMA and SES London. He has also had editorial published with the likes of Guardian and Brand Republic.