What is Monetising Media?

Monetising Media takes place on 21 – 23 September 2016

Monetising Media takes place on 21 – 23 September 2016 at Millennium Gloucester, London. It brings together a global audience of 200 senior executives at news, magazine, broadcast, B2B, STM and digital pureplay media businesses.

Broadly, it focuses on how to make money in media today. Specifically, it looks at the monetisation challenges and opportunities to be found in mobile, data, video and digital advertising.

It features case studies, analysis, debates, workshops and trainings from a global set of industry leaders. Every speaker is briefed to tell their story in depth, foregoing PR pitches and buzzwords to offer genuine insights, data, war stories and ideas for action.

Confirmed Speakers

The Basics

Mobile: How to bridge the monetisation gap
Data: How to integrate, manage and effectively use data
Video: How to create, distribute and effectively monetise quality video
Digital Advertising: Native, mobile, measurement, programmatic and more
In-depth case studies, fireside, panel and round table discussions, training courses and a media tour
Over 200 senior executives from media organisations around the world
Newspapers, magazines, B2B, STM, specialist, broadcast, digital pureplay media businesses
CEOs, MDs and functional heads of every key stakeholder in digital strategy
The programme is compiled from hours of research with key industry figures, ensuring that topics and speakers are chosen to address real needs
The programme features varied case studies from the UK, the USA and around Europe, from both newer and older organisations, looking at both transformation and new opportunities
Speakers are matched by topic and include both the best-in-class and the lesser known: Monetising Media goes beyond the traditional speaker circuit
Each speaker is briefed to provide an open, honest and detailed presentation: no grandstanding, just real examples, figures and facts

How does it work?

Three full days

The event consists of three full days of in depth case studies, data driven analysis, honest discussions and practical sessions. After an opening day of trainings and the London Media Tour, the following two days each have two streams addressing a different set of strategic challenges relating to successful monetisation strategies.

Who attends?

The event is attended by both senior executives with broad responsibility for digital growth and those with functional responsibilities in video, mobile, data and advertising.

Typical job titles include: Heads, Directors, VPs of Sales, Advertising, Marketing, Programmatic, Digital Product, Strategy and Data, Analytics as well as Chief Technology Officers, Chief Revenue Officers, Chief Digital Officers.

It is a global event, attended by leading media executives working in EMEA, Asia and the Americas.

2015 Job Titles Include

  • Chairman or Founder

  • Chief Executive Officer or President

  • CxO, SVP or VP

    Digital, Product, Revenue, Commercial, Strategy, Content, Advertising, Customer, Marketing, Data, Video
  • Editor-in-Chief

  • Partner

  • Publisher / VP Publishing

2015 Job Title Breakdown

26%

DIRECTOR

22%

HEAD OF

19%

OTHER

15%

C-LEVEL & BOARD

9%

MD

9%

VP & PARTNER

Monetising Media 2015 Highlights

Coming Soon

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